Hola! & Hello!
Welcome!
I’m Julieta Ochagavia, a 29-year-old fashion designer from Buenos Aires, Argentina. I’m the founder and designer of Lovfit, a women’s activewear brand I started in 2018 in Buenos Aires as a personal and creative project during a time of deep transformation.
My Story:
Lovfit was born at the end of 2018 in Buenos Aires, Argentina, during a personal crisis when I felt lost and without direction.
I couldn’t find anything that brought me happiness, motivation, or fulfillment.
That’s when I discovered the transformative power of physical exercise. Training became my way to escape reality and overcome the challenges I was facing.
Over time, with the help of therapy and fitness, I found the balance I needed. That’s when I decided to start a business and create a women’s activewear brand to promote a #PositiveAttitude.
My goal was to inspire women to reconnect with themselves, find what drives them, and disconnect from the daily grind.
Transformation and Growth (2020)
In 2020, during the pandemic, Lovfit underwent a significant transformation:
• We built partnerships with wellness-related industries such as psychology, nutrition, and physical education.
• For every purchase made, we donated a percentage to an NGO supporting people experiencing homelessness.
• Using leftover fabric, we created masks that were gifted to our customers.
A Dream Fulfilled and a Turning Point (2021)
In 2021, we opened our first physical store—a year filled with contrasts:
• On one hand, I fulfilled my dream of owning my own business.
• On the other hand, I faced one of the most difficult moments in my personal life, battling depression and feeling unable to move forward.
A Fresh Start (2022–2023)
Life is unpredictable and never linear. In 2022, I decided to travel because I needed a break—to rest, recharge, and clear my mind.
In 2023, a new door opened: I was offered the opportunity to work as a fashion designer for The Lazy Butterfly Corp, who began representing Lovfit in the United States. This marked a new chapter for me and the brand.
Our Mission and Values
Lovfit is more than a women’s activewear brand. It’s a community driven by a mission to:
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Inspire women worldwide to live with a #PositiveAttitude.
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Promote wellness through strategic partnerships and social projects.
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Use physical activity as a means of personal transformation and emotional connection.
Contact Lovfit
If you'd like to get in touch, we would love to hear from you:
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Email: Holafit@gmail.com
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Phone: +1 (786) 820 2200